Fourth Conference on Gender, Marketing, and Consumer Behavior
N/A (1998) ,"Fourth Conference on Gender, Marketing, and Consumer Behavior", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: ix to xii.
GCB - Gender and Consumer Behavior Volume 4 | 1998
Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University
Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources
Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA