A Gendered Psychology of Product Aesthetics: Female and Male Differences in Product E Valuations and Inferences About Form and Function



Citation:

Frederic F. Brunel (1998) ,"A Gendered Psychology of Product Aesthetics: Female and Male Differences in Product E Valuations and Inferences About Form and Function", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 61 to 63.

Authors

Frederic F. Brunel, Boston University



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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