Gender Differences in Response to Death Vs Non-Death Threat Appeals in a Social Marketing Context



Citation:

Nadine Henle and RobertJ . Donova (1998) ,"Gender Differences in Response to Death Vs Non-Death Threat Appeals in a Social Marketing Context ", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 99 to 108.

Authors

Nadine Henle, Edith Cowan University
RobertJ . Donova, University of Western Australia



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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