Gei\Der, Marketing and Consumer Behavior



Citation:

Eileen Fischer and Daniel L. Wardlow (1998) ,"Gei\Der, Marketing and Consumer Behavior", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: i to iii.

Authors

Eileen Fischer, York Universiry
Daniel L. Wardlow, San Francisco State University



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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