Do Products Have Sex Appeal? a Study in Anthropomorphism and Product Rhetoric



Citation:

Benoit Heilbrunn (1998) ,"Do Products Have Sex Appeal? a Study in Anthropomorphism and Product Rhetoric", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 205 to 224.

Authors

Benoit Heilbrunn, Ecole de Management Lyon



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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