Consuming Sexuality: a Case Study in Identity Marketing



Citation:

Jonathan E . Schroeder (1998) ,"Consuming Sexuality: a Case Study in Identity Marketing", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 27 to 40.

Authors

Jonathan E . Schroeder, University of Rhode Island



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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