Consuming Patriarchy: Consumption Practices and the Gender Project of Neo-Traditional Masculinity
Craig J. Thompson and Douglas B. Holt (1998) ,"Consuming Patriarchy: Consumption Practices and the Gender Project of Neo-Traditional Masculinity", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 3 to 4.
Craig J. Thompson, University of Wisconsin-Madison
Douglas B. Holt, Universiry of Illinois
GCB - Gender and Consumer Behavior Volume 4 | 1998
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
Q10. Social Media Agency: Exploring the Role of Social Media Structures in Shaping Consumers’ Identity Projects
Gabrielle Patry-Beaudoin, Queens University, Canada
Jay Handelman, Queens University, Canada