Consuming Patriarchy: Consumption Practices and the Gender Project of Neo-Traditional Masculinity



Citation:

Craig J. Thompson and Douglas B. Holt (1998) ,"Consuming Patriarchy: Consumption Practices and the Gender Project of Neo-Traditional Masculinity", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 3 to 4.

Authors

Craig J. Thompson, University of Wisconsin-Madison
Douglas B. Holt, Universiry of Illinois



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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