An Alternative Approach to Gender and Consumer Behavior: Memetics



Citation:

T.J. Olney (1998) ,"An Alternative Approach to Gender and Consumer Behavior: Memetics", in GCB - Gender and Consumer Behavior Volume 4, eds. Eileen Fischer, San Francisco, CA : Association for Consumer Research, Pages: 69 to 80.

Authors

T.J. Olney, Western Washington University



Volume

GCB - Gender and Consumer Behavior Volume 4 | 1998



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