New Insights Into the Role of Gender During Christmas Shopping
Citation:
Cele Oines and Julie A, Ruth (1996) ,"New Insights Into the Role of Gender During Christmas Shopping", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 111.
Authors
Cele Oines, University of Illinois at Urbana-Champaign
Julie A, Ruth, University of Washington
Volume
GCB - Gender and Consumer Behavior Volume 3 | 1996
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