Gender and the Culture of Cyberspace



Citation:

Alladi Venkatesh (1996) ,"Gender and the Culture of Cyberspace", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 112.

Authors

Alladi Venkatesh, University of California, Irvine



Volume

GCB - Gender and Consumer Behavior Volume 3 | 1996



Share Proceeding

Featured papers

See More

Featured

Red Flag! The Consequences of Alerting Consumers to Fake Reviews

Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA

Read More

Featured

C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More

Featured

Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures

Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.

Join ACR now!