An Analysis of the Framing of Women As Marriage Partners Through Subcultural Patterns of Wedding Gift Giving
Citation:
Basil Englis and Mary Ann McGrath (1996) ,"An Analysis of the Framing of Women As Marriage Partners Through Subcultural Patterns of Wedding Gift Giving", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 109 to 110.
Authors
Basil Englis, Pennsylvania State University
Mary Ann McGrath, Loyola University, Chicago
Volume
GCB - Gender and Consumer Behavior Volume 3 | 1996
Share Proceeding
Featured papers
See MoreFeatured
Charity Donors’ Response to Cause-Related Marketing: The Role of Attachment Styles
Sondes Zouaghi, Thema-Cergy University
Aïda Mimouni Chaabane, Thema-Cergy University
Featured
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada
Featured
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
Julian K Saint Clair, Loyola Marymount University, USA