Gender and Age Differences in the Importance of Physical Attractiveness: Advertising Presentations and Motives For Comparison For Pre-Adolescent Children'
Citation:
James W. Gentry, Mary C. Martin, and Patricia F. Kennedy (1996) ,"Gender and Age Differences in the Importance of Physical Attractiveness: Advertising Presentations and Motives For Comparison For Pre-Adolescent Children'", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 1 to 15.
Authors
James W. Gentry, University of Nebraska-Lincoln
Mary C. Martin, University of North Carolina at Charlotte
Patricia F. Kennedy, University of Nebraska-Lincoln
Volume
GCB - Gender and Consumer Behavior Volume 3 | 1996
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