Resisting the Irresistible Meaning of Ads?: Advertising and Representations of Femininity
Citation:
Ozlem Sandikci (1996) ,"Resisting the Irresistible Meaning of Ads?: Advertising and Representations of Femininity", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 16 to 38.
Authors
Ozlem Sandikci, Pennsylvania State University
Volume
GCB - Gender and Consumer Behavior Volume 3 | 1996
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