Gender, Marketing and Consumer Behavior
Citation:
janeen Arnold Costa (1996) ,"Gender, Marketing and Consumer Behavior", in GCB - Gender and Consumer Behavior Volume 3, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: i to xi.
Authors
janeen Arnold Costa, University of Utah
Volume
GCB - Gender and Consumer Behavior Volume 3 | 1996
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