Advertising and Social Comparison: an Exploration Into Measurement and Male-Female Differences
Citation:
Mary Martin and Patricia F. Kennedy (1993) ,"Advertising and Social Comparison: an Exploration Into Measurement and Male-Female Differences", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 171 to 192.
Authors
Mary Martin, UniversitY of Nebraska
Patricia F. Kennedy, UniversitY of Nebraska
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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