Born to Be Mild?: Women in a Male Consumption Domain
Citation:
James H. McAlexander, John W. Schouten, and Harold F. Koenig (1993) ,"Born to Be Mild?: Women in a Male Consumption Domain", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 54.
Authors
James H. McAlexander, Oregon State University
John W. Schouten, University of Portland
Harold F. Koenig, Oregon State University
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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