Children'su Nderstandingo F Birthday Parties: a Study of Gender Differences
Citation:
Mary Ann McGrath and Cele Otnes (1993) ,"Children'su Nderstandingo F Birthday Parties: a Study of Gender Differences", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 151.
Authors
Mary Ann McGrath, Ioyola University, Chicago
Cele Otnes, The University of Illinois
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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