Gender-Consciousnesas :P Roceduraal Specto F Gender-Based Schematic Processing
Citation:
Stephen J. Gould and Barbara B. Stern (1993) ,"Gender-Consciousnesas :P Roceduraal Specto F Gender-Based Schematic Processing", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 206 to 215.
Authors
Stephen J. Gould, Baruch College, New York
Barbara B. Stern, Rutgers, New Jersey
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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