Gender Differences in Consumer Decision Making For Personal Computers: a Test of Hypotheses
Citation:
Frederica Rudell (1993) ,"Gender Differences in Consumer Decision Making For Personal Computers: a Test of Hypotheses", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 1 to 16.
Authors
Frederica Rudell, Iona College
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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