Gender Identiry in the a Socio-Cultural Construction Indian Context: of the Female Consumer
Citation:
Alladi Venkatesh (1993) ,"Gender Identiry in the a Socio-Cultural Construction Indian Context: of the Female Consumer", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 119 to 132.
Authors
Alladi Venkatesh, Odense Universiry, Denmark
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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