Impact on Purchasein Tent of Modern Femaler Ole Portrayals Focusing on Household Task Allocation
Citation:
Lynn J. Jaffe and Paul D. Berger (1993) ,"Impact on Purchasein Tent of Modern Femaler Ole Portrayals Focusing on Household Task Allocation", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 155 to 163.
Authors
Lynn J. Jaffe, Northeastern University
Paul D. Berger, Boston University
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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