Products and Gender Stereotypes: Mountain Women, Skateboarders and Bikers
Citation:
James McAlexander (1993) ,"Products and Gender Stereotypes: Mountain Women, Skateboarders and Bikers", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 44.
Authors
James McAlexander, Oregon State University
Volume
GCB - Gender and Consumer Behavior Volume 2 | 1993
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