Gender Differences in Ritualistic Consumption



Citation:

Cele Otnes (1993) ,"Gender Differences in Ritualistic Consumption", in GCB - Gender and Consumer Behavior Volume 2, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 147 to 148.

Authors

Cele Otnes, The University of Illinois



Volume

GCB - Gender and Consumer Behavior Volume 2 | 1993



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