Toward a New Paradigm in Marketing Thought: the Contributions of Feminist Theory
Citation:
Mary Ellen Zuckerman and Mary Carsky (1991) ,"Toward a New Paradigm in Marketing Thought: the Contributions of Feminist Theory", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 124-138.
Authors
Mary Ellen Zuckerman, McGill University, Montreal
Mary Carsky, University of Hartford, Connecticut
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
Share Proceeding
Featured papers
See MoreFeatured
Crossing Race and Markets: Introducing the Race in the Marketplace Research Network
Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine
Featured
Cues to Sincerity: How People Assess and Convey Sincerity in Language
Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA
Featured
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA