The Relationship of Gender to Gift-Giving Attitudes: (Or, Are Men Insensitive Clods?)
Citation:
Mary Finley Wolfinbarger and Mary C. Gilly (1991) ,"The Relationship of Gender to Gift-Giving Attitudes: (Or, Are Men Insensitive Clods?)", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 223-233.
Authors
Mary Finley Wolfinbarger, California State University, Long Beach
Mary C. Gilly, University of California, Irvine
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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