The Gender of the Consumer: a Feminist Perspective on the Marketing Concept
Citation:
Eileen Fischer and Julia Bristor (1991) ,"The Gender of the Consumer: a Feminist Perspective on the Marketing Concept", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 90-91.
Authors
Eileen Fischer, York University
Julia Bristor, University of Houston
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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