Stereotype Images From Advertising: a Reaction to Female Role Portrayals
Citation:
Jerome R. Cosgrove (1991) ,"Stereotype Images From Advertising: a Reaction to Female Role Portrayals", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 53-64.
Authors
Jerome R. Cosgrove, Baruch College, New York
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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