Research Progress Report: Fragrance Use in India
Citation:
Rita Jain and Janeen Arnold Costa (1991) ,"Research Progress Report: Fragrance Use in India", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 77-86.
Authors
Rita Jain, University of Utah
Janeen Arnold Costa, University of Utah
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
Share Proceeding
Featured papers
See MoreFeatured
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
Featured
N12. Untangling Different Envy Episodes and their Effects on Brand Attitude
Kirla C Ferreira, EAESP-FGV, Brazil & City University of London, UK
Delane Botelho, EAESP-FGV
Suzana Valente Battistella-Lima, EAESP-FGV
Featured
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA