In Search of Gender Differences in Marketing Communication: an Historical/Contemporary Analysis
Mary L. Carsky and Mary Ellen Zuckerman (1991) ,"In Search of Gender Differences in Marketing Communication: an Historical/Contemporary Analysis", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 43-52.
Mary L. Carsky, The University of Hartford, Connecticut
Mary Ellen Zuckerman, McGill University, Quebec
GCB - Gender and Consumer Behavior Volume 1 | 1991
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