I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities
Citation:
Eileen Fischer and Brenda Gainer (1991) ,"I Shop Therefore I Am: the Role of Shopping in the Social Construction of Women's Identities", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 350-357.
Authors
Eileen Fischer, York University, Ontario
Brenda Gainer, York University, Ontario
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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