Husband Dominant, Wife Dominant, Joint: a Shopping Typology For the 1990S?
Citation:
Marilyn Lavin (1991) ,"Husband Dominant, Wife Dominant, Joint: a Shopping Typology For the 1990S?", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 358-366.
Authors
Marilyn Lavin, University of Wisconsin-Whitewater, Wisconsin
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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