Gender Stereotypes and Gift Failures: When the Sweet Don't Want Sweets
Citation:
Margaret Rucker, Anthony Freitas, Deborah Murray, and Harriet Prato (1991) ,"Gender Stereotypes and Gift Failures: When the Sweet Don't Want Sweets", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 244-252.
Authors
Margaret Rucker, University of California, Davis, California
Anthony Freitas, University of California, Davis, California
Deborah Murray, University of California, Davis, California
Harriet Prato, University of California, Davis, California
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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