Gender Dimensions of the Alphabetic Characters With Implications For Branding
Citation:
Teresa M. Pavia and Janeen A. Costa (1991) ,"Gender Dimensions of the Alphabetic Characters With Implications For Branding", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 173-186.
Authors
Teresa M. Pavia, University of Utah, Utah
Janeen A. Costa, University of Utah, Utah
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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