Gender and the Mass-Mediated Material World
Citation:
Thomas C. O'Guinn, L. J. Shrum, and Richard Semenik (1991) ,"Gender and the Mass-Mediated Material World", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 367-377.
Authors
Thomas C. O'Guinn, University of Illinois, Illinois
L. J. Shrum, University of Illinois, Illinois
Richard Semenik, University of Utah, Utah
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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