Exploring Gender Influences of Meanings in Celebrity Endorsers



Citation:

Lynn Langmeyer (1991) ,"Exploring Gender Influences of Meanings in Celebrity Endorsers", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 158-172.

Authors

Lynn Langmeyer, Northern Kentucky University, Kentucky



Volume

GCB - Gender and Consumer Behavior Volume 1 | 1991



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