Consumer Price Estimations: "The Price Is Right"?
Citation:
Frank L. Winfrey and Anne L. Austin (1991) ,"Consumer Price Estimations: "The Price Is Right"?", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 19-31.
Authors
Frank L. Winfrey, Kent State University, Ohio
Anne L. Austin, Case Western Reserve University, Ohio
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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