Cognitive Availability of Receivers' Gender Schemas As a Mediator of Source Sex Effects With Regard to Perceptions of Source Credibility
Citation:
Judy F. Graham (1991) ,"Cognitive Availability of Receivers' Gender Schemas As a Mediator of Source Sex Effects With Regard to Perceptions of Source Credibility", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 147-157.
Authors
Judy F. Graham, St. John Fisher College, New York
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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