A Feminist Critique of Marketing Theory: Toward Agentic-Communal Balance
Citation:
Elizabeth C. Hirschman (1991) ,"A Feminist Critique of Marketing Theory: Toward Agentic-Communal Balance", in GCB - Gender and Consumer Behavior Volume 1, eds. Dr. Janeen Arnold Costa, Salt Lake City, UT : Association for Consumer Research, Pages: 324-340.
Authors
Elizabeth C. Hirschman, Rutgers, New Jersey
Volume
GCB - Gender and Consumer Behavior Volume 1 | 1991
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