On the Psychology of Confidence - the Effects of Fluency and Construal Level on Confidence Judgments

Confidence judgments are systematically influenced by retrieval fluency and processing fluency. The fluency effects, however, are moderated by construal level. At low construal levels, fluency informs the feasibility of achieving the outcome but at high construal levels fluency informs the desirability of the outcome. In three studies, we manipulated fluency by varying the number of reasons generated or the typeface. As predicted, fluency increases confidence for people processing at lower construal levels, but it decreases confidence for those processing at higher construal levels.



Citation:

Claire Tsai and Ann McGill (2010) ,"On the Psychology of Confidence - the Effects of Fluency and Construal Level on Confidence Judgments", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 227-231 .

Authors

Claire Tsai, University of Toronto, Canada
Ann McGill, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Data-Driven Computational Brand Perception

Sudeep Bhatia, University of Pennsylvania, USA
Christopher Olivola, Carnegie Mellon University, USA

Read More

Featured

Market Structure and Firm Engagement in Divisive Political Issues

Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA

Read More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.