Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements

Does restricting the age of models in cigarette advertising to 25 years or older really work in deterring adolescents from smoking? It is important to understand how the characteristics of cigarette ad models, such as age, influence teen behavior. Based on symbolic interactionism theory, the authors conducted three experiments to examine how altering age of models used in cigarette advertising affects whether adolescents are drawn to or deterred from smoking. Adolescents exhibited a boomerang effect when exposed to teen cigarette models, lowering intent to smoke, while exposure to young adult cigarette models increased intent to smoke.



Citation:

Connie Pechmann, Dante Pirouz, and Todd Pezzuti (2010) ,"Symbolic Interactionism and Adolescent Reactions to Cigarette Advertisements", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 138-142 .

Authors

Connie Pechmann, University of California at Irvine, USA
Dante Pirouz, University of California at Irvine, USA
Todd Pezzuti, University of California at Irvine, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

Read More

Featured

Changing the World, One Word at a Time: The Effect of Font Size on Prosocial Intention

Rima Touré-Tillery, Northwestern University, USA
Ayelet Fishbach, University of Chicago, USA

Read More

Featured

G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.