Children’S Ascribed Motivations For Smoking Elicited By Projective Questioning

Advertising and promotional messages for tobacco products may foster attitudes and beliefs about tobacco use/users before children reach the ages that are typically associated with tobacco use initiation. This study addresses this important issue by studying the motivational associations that second and fifth graders make with smoking and with specific brands of cigarettes. Results indicate that while second graders are less able to articulate ascribed motivations to character images than fifth graders are, that they make the same associations about which characters are smokers and which are non-smokers. The authors use a dual-mode memory system model to explain results.


Merrie Brucks, Paul M. Connell, and Dan Freeman (2010) ,"Children’S Ascribed Motivations For Smoking Elicited By Projective Questioning", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 138-142 .


Merrie Brucks, University of Arizona, USA
Paul M. Connell, Stony Brook University, USA
Dan Freeman, University of Delaware, USA


NA - Advances in Consumer Research Volume 37 | 2010

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