Naturally Occuring Brands: a New Perspective on Place Marketing

Naturally Occurring Brands: A New Perspective on Place Marketing We suggest community types are “natural brands,” because their differentiated imagery has meaning that influences consumer housing choices. Using an unpublished 20 year old study that showed prospective residents compared image and meaning of small town to suburbia and the city in choosing a home as a baseline, in 2009 we tested whether the same associations made between community type, physical image, and meaning continue among Millenials today.



Citation:

Christine Wright-Isak (2010) ,"Naturally Occuring Brands: a New Perspective on Place Marketing", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 932-934 .

Authors

Christine Wright-Isak, Florida Gulf Coast University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

The Impact of Price and Size Comparisons on Consumer Perception and Choice

Jun Yao, Macquarie University, Australia
Harmen Oppewal, Monash University, Australia
Yongfu He, Monash University, Australia

Read More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Featured

Visual Perceptual Research in Marketing

Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.