Online Consumer Privacy 2.0

Moving beyond the buyer-seller transactions and the disclosure of identifiable personal information, our study explores how consumers constitute and interpret the meaning of privacy when they participate in social networking sites. Our preliminary findings are organized around a series of themes including: the role of social networking activities in consumers’ life, the dilemmas that the digitalization of everyday life, including its most private moments, poses for consumers, the personal responsibility and morality of users when they post things on social networking sites, and personal experience related to privacy. We also trace the development of consumers’ idea about online privacy overtime. Our findings note that consumer learning about online privacy varies widely. The study demonstrates the importance to re-conceptualize online consumer privacy in the social-interactive environment and the need to educate consumers their rights and risks in the new information-sharing era.



Citation:

Thuc-Doan Nguyen and Eric P. H. Li (2010) ,"Online Consumer Privacy 2.0", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 873-874 .

Authors

Thuc-Doan Nguyen, California State University, Long Beach, USA
Eric P. H. Li, York University, Canada



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Walking the Thin Edge: The Dark Side of Brand Communities and Collecting

Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Portals of Transformation In Consumer Experiences

Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK

Read More

Featured

Q4. The notion of self-optimization in context of self-tracking and beyond

Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.