Please Touch: Aesthetic Features That Invite Touch

The sense of touch has been found to increase feelings of ownership as well an impulse purchases. But what motivates consumers to reach out and touch products? Our first study visually manipulates the shape, size and texture of objects to determine what attributes increase the likelihood that a consumer will be motivated touch. Preliminary results show that both a smooth texture and a smaller, graspable object will be more likely to increase the “touchability” of an object. This is especially true for individuals with a preference for touch information (those high in their need for touch).



Citation:

Joann Peck and Roberta Klatzky (2010) ,"Please Touch: Aesthetic Features That Invite Touch", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 102-106 .

Authors

Joann Peck, University of Wisconsin-Madison, USA
Roberta Klatzky, Carnegie Mellon University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More

Featured

Social Class and Prosocial Behaviors

Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Featured

E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.