The Ritualization of Cultural, Social, and Economic Capital in Establishing In-Group Acceptance

Using Bourdieu’s three forms of capital (economic, social, and cultural), we demonstrate how in a short period of time these forms become part of the ritual of inclusion and exclusion in golf. Because golf on its face is not a highly masculine activity (i.e., lacking physicality, machismo, and endurance), more benign methods are used to include or exclude same gender players. The transformation of power happens quickly through four stages: the greeting, the filling out, the chest pounding, and acceptance/rejection. It is through these stages that one either becomes part of the capital elite or excluded.


Lee McGinnis and James Gentry (2010) ,"The Ritualization of Cultural, Social, and Economic Capital in Establishing In-Group Acceptance", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 435-439 .


Lee McGinnis, Stonehill College (beginning Fall 09), USA
James Gentry, University of Nebraska-Lincoln, USA


NA - Advances in Consumer Research Volume 37 | 2010

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