Critically Romantic: Negotiating Feminist and Romantic Discourses in the Marketplace

Traditional feminist discourse centered on liberating women from oppressive patriarchal systems and discourses of power, such as the marketplace, the media, and romanticism (Hollows 2000). I argue for an alternative position, intertwining modern feminist and romantic discourses at the intersection of individually constructed practical feminisms instigated and shaped by the consumption of contemporary media and entertainment formats. I present the “Critically Romantic” process that bridges feminism, romanticism, and the market, as well as demonstrates the interconnectedness of traditionally exclusive discourses at the consumption level.


Leah Carter (2010) ,"Critically Romantic: Negotiating Feminist and Romantic Discourses in the Marketplace", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 89-93 .


Leah Carter, York University, Canada


NA - Advances in Consumer Research Volume 37 | 2010

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