The Role of Innovativeness in Environmentally Conscious Consumer Behavior

This study seeks to improve the predictive utility of the attitude-behavior link within the realm of environmentally responsible consumption. Using a sample of over 1400 American consumers, we collected data on attitudes about the environment, proclivity for new and innovative ideas, and a wide variety of behaviors with respect to the environment. We find ample evidence to suggest that consumer innovativeness may help bridge the attitude-behavior disconnect by providing an important mediating effect between environmentally conscious attitudes and behaviors.



Citation:

Diane M. Phillips, Basil Englis, and Michael R. Solomon (2010) ,"The Role of Innovativeness in Environmentally Conscious Consumer Behavior", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 878-880 .

Authors

Diane M. Phillips, Saint Joseph's University, USA
Basil Englis, Berry College, USA
Michael R. Solomon, Saint Joseph's University, USA



Volume

NA - Advances in Consumer Research Volume 37 | 2010



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