It’S Been My Number One Source of Stress For Months: the Decision to Pay For Care
The experience of choosing care for a family member – a young child or an elderly parent – is not unfamiliar to many consumers. Care decisions have not been explored in consumer research, and in conducting 18 depth interviews, we find that care decisions are experienced very differently than standard consumption decisions. Interpreting the data within the sociological context, we find clear evidence of tensions stemming from ambivalence, which involves contradictory normative expectations about how individuals should act. These tensions manifest themselves in opposing emotions and thoughts resulting from social interaction, and influence care decisions. Our interpretation reveals four distinct themes.
Aimee Dinnin Huff and June Cotte (2010) ,"It’S Been My Number One Source of Stress For Months: the Decision to Pay For Care", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 729-730 .
Aimee Dinnin Huff, University of Western Ontario, Canada
June Cotte, University of Western Ontario, Canada
NA - Advances in Consumer Research Volume 37 | 2010
J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App
Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University