Status Within a Consumption-Oriented Counterculture: an Ethnographic Investigation of the Australian Hip Hop Culture

This study identifies the determinants of status within a consumption-oriented counterculture. The results of an ethnographic study of the Australian Hip Hop culture suggest that embodied subcultural capital and subculture-specific social capital confer status on countercultural members. In contrast to previous findings, these two forms of capital were found to more consistently confer status than a member’s commitment to the culture’s consumption values or their commitment of time and resources. This distinction is most prevalent amongst hard-core members who vary in both levels of commitment and their objectification of subcultural capital. Theoretical and managerial implications are discussed.



Citation:

Damien Arthur and Claire Sherman (2010) ,"Status Within a Consumption-Oriented Counterculture: an Ethnographic Investigation of the Australian Hip Hop Culture", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 386-392 .

Authors

Damien Arthur, University of Adelaide, Australia
Claire Sherman, University of Adelaide, Australia



Volume

NA - Advances in Consumer Research Volume 37 | 2010



Share Proceeding

Featured papers

See More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Featured

Don’t Stop! Partitioning Increases Satiation to Food

Cammy Crolic, University of Oxford
Yang Yang, University of Florida, USA
Yangjie Gu, HEC Paris, France

Read More

Featured

When products become autonomous: Drawbacks of a perceived lack of control and how to resolve it

Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.