Wellbeing At the Intersection of Subsistence and Sustainability

We draw from research on subsistence marketplaces and a related social initiative on providing marketplace literacy education in South India with implications for well-being in the economic realm. Our research findings suggest notions of sustainability and well-being which are holistic- an interconnected web of issues ranging from struggles from the deterioration of the physical environment, to the erosion of local culture and human relationships.


Madhu Viswanathan, Srinivas Sridharan, and Kiju Jung (2010) ,"Wellbeing At the Intersection of Subsistence and Sustainability", in NA - Advances in Consumer Research Volume 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research, Pages: 199-203 .


Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA
Srinivas Sridharan, University of Western Ontario, Canada
Kiju Jung, University of Illinois, Urbana-Champaign, USA


NA - Advances in Consumer Research Volume 37 | 2010

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